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E-Media

E-Media

E-Media Core Requirements

33 total Core credits required

All courses listed under this section are required (core).  Students must earn at least a C grade in these classes.  Students must successfully complete 1001, 1005, 1006 before moving on to 2000 level classes, requirements or electives.  Pre-requisites for 3000 level electives are necessary as well.  Most E-Media classes carry the Technology and Innovation designation.  Other Gen-Ed Components of the E-Media classes are noted.

In addition to 33 hours of Core Requirements, E-Media majors must complete 12 hours of E-Media Electives, 3 hours of Mid-Collegiate Experience courses, and 3 hours of Capstone courses.

Media In Your Life

The Media in Your Life - EMED1001

Did you know that the typical American spends about 11 hours a day consuming media? Think about that for a moment. How long is a typical workday? How many hours a night do you sleep?  Could it be, based upon time usage alone, that media consumption is the most important activity in our lives?  Whether those comments frighten you or inspire you, the fact remains that the media industry plays an enormously important role in our individual lives, is vital to the success of every major industry, and is foundational to the effective functioning of our representative democracy. Would you like to possess a more sophisticated understanding of the media production process and its artistic and theoretical underpinnings?  Wouldn't you like to know more about the latest digital production tools?  Do you think you might want to pursue a media career?  If you answered "yes" to any one of these questions, then "The Media in Your Life" is exactly the right course for you.

Semester credits - 3

Pre-requisite - None

General Education - 1st Year Experience


IMP1

Integrated Media Production 1 - EMED1005

Media convergence is a vital component of our new media culture. In new media there is a melding of production, design and message with userĀ­ experience. Integrated Media Production I is an introductory course - the first of a two-course sequence within the E-Media major at CCM - that provides students with a theoretical and practical foundation in the intersecting worlds of digital media production, content development, and new media design. This course is an overview of concepts and processes in convergent media production.

Semester credits - 3

Pre-requisite - None


IMP2

Integrated Media Production 2 - EMED1006

Building on the concepts and production techniques introduced In Integrated Media Production 1, Integrated Media Production 2 explores the connections between digital media, content development, and new media design in more depth. The course focuses on screen design issues relevant to the convergence of media assets, such as video and audio, with graphical assets in the communication of message. Topics include digital image production, GUI design, expanded Web design and production, and digital aesthetics. Focal point, theme, and design rightness are emphasized. There is instruction in industry-standard software: tools, fundamental Web technologies, and basip scripting languages. 

Semester credits - 3

Pre-requisite - Integrated Media Production 1 - EMED1005


Digital Audio

Digital Video Production - EMED2001

The medium of digital video has become an increasingly pervasive means of communication in contemporary culture. Digital Video allows students to apply media aesthetic theory, processes and techniques in communicating their ideas to a specified audience via the digital video production process. During the quarter, each student is required to write, produce, shoot and edit several projects using digital video cameras, working in a digital nonlinear editing environment and delivering their content through a variety of digital distribution channels to a specified audience.

Semester credits - 3

Pre-requisites;

  • The Media In Your Life - EMED1001
  • Integrated Media Production 1 - EMED1005
  • Integrated Media Production - EMED1006
            

Digital Audio

Digital Audio Production - EMED2006

This course is designed to introduce the student to the fundamentals of digital audio theory and practices through the development of basic digital audio production projects. Course topics include general production principles and theory of operation of digital audio workstations with an emphasis being placed on internet radio, podcast and commercial production processes. The student will be introduced to basic audio production techniques through the corresponding laboratory phase of this course. The student will be required to demonstrate knowledge of the principles of audio production and apply those principles in laboratory exercises.

Semester credits - 3

Pre-requisites;

  • The Media In Your Life - EMED1001
  • Integrated Media Production 1 - EMED1005
  • Integrated Media Production - EMED1006

Writing

Writing for Media - EMED2015

Strong writing is central to integrated media messages. Who is the target audience and what are you trying to convey? In this course, students learn to write in various media formats: everything from simple radio, television, and internet news stories, more complex news stories, promotional and advertising messages, and scripts for creative productions, including options such as short movies, webisodes and video games. Students will write during every class period; they will gather and organize information for news and informational story-telling. Their imaginations and story-telling skills will be challenged as they come to understand the importance of writing fast and writing well under deadline pressure.

Semester credits - 3

Pre-requisites;

  • The Media In Your Life - EMED1001
  • Integrated Media Production 1 - EMED1005
  • Integrated Media Production - EMED1006

Bearcast

Student Media Practlcum - EMED2025

This course is designed to allow any student at the University of Cincinnati hands-on experience within a student media group. Students will have the opportunity to contribute In a variety of areas including performance, programming production, marketing and business development. This is not a lecture-based course, so students will be expected to contribute a significant amount of time outside of the assigned meeting time to fulfill the requirements of this course.

Semester credits - 3

Pre-requisites;

  • The Media In Your Life - EMED1001
  • Integrated Media Production 1 - EMED1005
  • Integrated Media Production 2 - EMED1006

Ethics

Issues and Ethics - EMED3030

The media often have more influence in forming young people's values than any thing else, including parents and schools. Though a socially responsible media may seem an elusive goal and media ethics is considered an oxymoron, future media practitioners and consumers must be prepared to recognize and thoughtfully work through the ethical dilemmas they will face. This course aims to help students do the right thing when they become media professionals. It will also present students with opportunities to analyze important media issues and trends as they develop.

Semester credits - 3

Pre-requisites;

  • Digital Video Production - EMED2001
  • Digital Audio Production - EMED2006
  • Writing For Media - EMED2015
  • Student Media Practicum - EMED2025

Media Law

Media Law - EMED3035

This course will enhance students' understanding of the conceptual framework and the legal issues regularly encountered in the development and distribution of electronic media. Students will develop an ability to recognize and deal with legal issues. Emphasis will be on providing a fundamental understanding of the relevant substantive law and its application in structuring transactions involving creative works in the electronic media environment.

Semester credits - 3

Pre-requisites;

  • Digital Video Production - EMED2001
  • Digital Audio Production - EMED2006
  • Writing For Media - EMED2015
  • Student Media Practicum - EMED2025


Internship 1

lnternship 1 - EMED4000

The internship may be the most important experience you have in college. A well-chosen internship will give you opportunities to apply what you have learned in your studies and assess your future in the field. You will also have the opportunity to impress professionals as you carry out assignments and engage with your colleagues. The internship wlil allow you to have experiences and form relationships with well-placed professionals who will help you build your career. The curriculum requires two internships and it is suggested that students arrange Internships that will broaden or deepen their experiences and range of professional contacts. 

Semester credits - 3

General Education - Capstone option

Pre-requisites;

  • Senior status
  • Issues and Ethics - EMED3030
  • Media Law - EMED3035


Internship 2

lnternship 2 - EMED4001

The internship may be the most important experience you have in college. A well-chosen internship will give you opportunities to apply what you have learned in your studies and assess your future in the field. You will also have the opportunity to impress professionals as you carry out assignments and engage with your colleagues. The internship wlil allow you to have experiences and form relationships with well-placed professionals who will help you build your career. The curriculum requires two internships and it is suggested that students arrange Internships that will broaden or deepen their experiences and range of professional contacts. 

Semester credits - 3

General Education - Capstone option

Pre-requisites;

  • Senior status
  • Issues and Ethics - EMED3030
  • Media Law - EMED3035