What better way to be fully immersed in the arts than to work in the country’s arts capital? This summer, I took on the Big Apple! With a passion for marketing and audience development, I was thrilled to intern for Capacity Interactive, a digital arts marketing consulting firm. This innovative company not only provides digital support and expertise to arts and cultural organizations across the United States and Canada, but also offers educational resources for the sector.
From building campaigns to delving into social media strategy, I witnessed the power of digital engagement in action. As technology expands, there are so many possibilities arts organizations can explore in the online realm. I look forward to playing a role in these advancements in my future career, by helping arts organizations to grow and connect with their audiences in new ways.